ZERO PERCENT SUGAR

The Paradox of Being Facebook Friends

Our culture’s obsession with moving “onwards and upwards” regarding personal relationships makes us lose sight of all the amazing people we already…

Jan 24 • 

Madeleine O. Teh

3

1

May 2024

History Is Written By The Bloggers

The process of telling stories often culminates when we share what we have with the world.

May 9, 2024 • 

Madeleine O. Teh

8

April 2024

How Curation Helps Us Makes Sense Of the Internet

And, with sites like Pinterest and Tumblr, anyone can curate to a certain degree.

Apr 25, 2024 • 

Madeleine O. Teh

7

6

Refracting The World Through Retro Photo Filters

The recent rise of retro film filters is perhaps yet another symptom of our nostalgia fever.

Apr 11, 2024 • 

Madeleine O. Teh

4

2

ZERO PERCENT SUGAR is back 🦋🧋❤️‍🔥

The newsletter's premise was a promising thought experiment. But it was just that — a thought experiment.

Apr 3, 2024 • 

Madeleine O. Teh

3

February 2024

The Case For Simple Tools

But, what’s so ironic about this ecosystem of productivity apps is that they add the same layers of complexity users wanted to avoid in the first place.

Feb 7, 2024 • 

Madeleine O. Teh

4

January 2024

World-Building Through Super Apps

The allure of creating super apps comes from the same stuff as Disneyland, Star Wars lightsaber toys, and Lego kits: world-building.

Jan 24, 2024 • 

Madeleine O. Teh

1

The Spectacle of Instagram Photo Dumps

While compiling my favorite photos, I scrutinized every single detail, from the camera angles to the tasteful cropping I worked so hard to achieve.

Jan 10, 2024 • 

Madeleine O. Teh

4

2

December 2023

The Beauty of Internet Friends

Maybe opening a Close Friends story signals a level of intimacy even higher than seeing someone with wet hair for the first time.

Dec 27, 2023 • 

Madeleine O. Teh

1

How Taylor Swift Manufactures Intimacy

Swift sings about the world refracted through her lens, yet her stories maintain a universal appeal.

Dec 13, 2023 • 

Madeleine O. Teh

1

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November 2023

Why Do We Fall In Love with AI Chatbots?

As we get to know each other via DM, talking to him starts feeling like catching up with an old friend.

Nov 29, 2023 • 

Madeleine O. Teh

2

Subcultures Are Still Alive (Part Two)

The path ahead for subcultures appears contradictory.

Nov 15, 2023 • 

Madeleine O. Teh